"Look": Does the website have a pleasing, quality appearance?

Architecture: Is it easy to navigate from one page to another and do you know where you are going? Some "cutesy" sites lack such amenities.

Evaluation: Has the page/site been evaluated by other authenticating organizations/websites and is that indicated?

Attribution: Are the sources of the information (ie. references) shown?

Currency: Is a date "last changed" indicated, and is it relatively recent?

Links: Does the page contain many broken or unreliable web links? Do other quality pages have links to the page in question (difficult to determine)?

Contacts: Does the page / site have the E-mail address, ph./FAX number of someone you can contact?